Taylor 
Cyber Monday is right around the corner, so you need to make sure you are all set to go. This does not only mean that you know what items to put on sale and have marked them. Your sale needs an all-encompassing marketing strategy to stand out among all the other clothing stores out there putting up great Cyber Monday deals.
Here are a few ideas to help you promote your sale effectively.
Set up a dedicated landing page
You should have a separate landing page for your Cyber Monday sale. This will have the items you have on sale, along with the various deals and bundles. The banners on this page should also showcase the Cyber Monday deals you have on offer.
This landing page should be accessible from a temporary ticker on top of your website, so that whoever visits the website will get access to it. Also share its link across all your marketing mediums so that people know exactly where to go when Cyber Monday rolls around.
Send out an email newsletter
Share an email newsletter to announce your Cyber Monday sale and deals. Let people know about what items you’ll have on sale and how this is a limited time offer. Share tips for cyber Monday shopping as well, so that your audience knows you’re looking out for them.
When it comes to email marketing, make sure you have follow-up emails queued up as well. In many cases, people will add items to their carts and not check out. You need to send them an email which addresses these abandoned carts and urge them to check out and buy before Cyber Monday ends.
Put up posters and flyers
Put up posters and flyers in the area surrounding your clothing store. Make these using the fashion sale flyer templates and poster templates on PosterMyWall to make your life easier. These posters and flyers should share some basic information about the Cyber Monday sale and what percentage discounts you are offering. They should also include the links to your sale landing page and your social media pages.
Personalize your marketing
You should personalize your tone and language for your customers. You need to tailor your marketing campaigns according to your various audiences. This will help you stand out from the standard Cyber Monday marketing campaigns.
In addition, you should send existing customers customized groups of products on sale which are similar to what they have bought before. This personalized marketing will make them feel special, and will make them more inclined to buy the products you suggest.
Run a social media campaign
Update your social media platforms, and add the Cyber Monday sale to your profile banners. Make sure you run a proper social media campaign across all your platforms. Make the posts on these platforms using PosterMyWall and share them from there in order to avoid manually resizing for each platform.
Focus on Instagram and TikTok, especially if your clothing caters to a younger audience. However, this doesn’t mean that you don’t post on platforms like Facebook. Do audience research from your past purchases, and see who you need to focus on. Then, share graphic posts, photos and videos related to your Cyber Monday sale.
Work with fashion influencers
Partner with fashion influencers in your reach. Let them know about your sale and have them give you a shoutout. You can send them PR or pay them for the shoutout. You can also have additional discounts with influencer promo codes in addition to your Cyber Monday deals.
This will help you reach out to a wider audience, and also generate hype for your sale. Encourage these influencers to let their audiences know about their favorite items that will be up on sale on Cyber Monday. Make sure these items are prominently displayed on your website during the sale, and they’re sure to do well. Do this with a few key pieces which are in style. Chances are, when people try to buy clothes their favorite influencers wear, they’ll browse around for more products as well.
Create a sense of urgency
Play with people’s sense of FOMO, and let them know the Cyber Monday sale is only there for a limited time. This sense of urgency will make it more likely for them to actually buy products from your online clothing store rather than just add them to their carts and leave them there.
Create this urgency with tools like countdown timers. Let people know that the hours are running out during the sale itself. This will make them hit that checkout button. Drive this urgency home on your social media platforms as well for the most effective messaging.
In conclusion, there are many ways to promote your Cyber Monday sale. As an online clothing store, you have a lot to play around with, so make good use of your resources.
